The Serravalle outlet offers more than 170 brands about an hour south of Milan, Italy. Serravalle outlet has a very broad selection of Italian designer brands like Cavalli and Prada, high street brands like  Guess, Timberland and sporty brands like Puma, Nike and Adidas.

Seravalle Outlet Versace

Seravalle Outlet has a Versace shop as well as many other high end designers.

Seravalle outlet brands

Even though there are other outlets in the northern Italy area Seravalle has one of the most complete selection of international designer brands. Especially the Italian labels have separate outlets in northern Italy so in case you are looking for a specific brand you should combine your shopping trip with the brand specific outlet.

You can find the following brands in Seravalle (excerpt!):

  • International designer:
    Armani, Brioni,Bulgari, Burberry, Calvin Klein (+ Jeans), Coccinelle, Dolce & Gabbana, Furla, Hugo Boss, Lacoste, Prada, Roberto Cavalli, Salvatore Ferragamo, Stuart Weitzman, Trussardi and Versace
  • High street
    Benetton, Desigual, Diesel, Guess, Geox, Glenfield, Lee, Levis, Mandarina Duck, Michael Kors, Patrizia Pepe, Replay, Sisley, Sixty, Stefanel, Timberland, Tommy Hilfiger, Vans, Wrangler
  • Sporty
    adidas, asics, Nike, Puma

Directions to Seravalle outlet

Seravalle Outlet map

The Seravalle Outlet is located between Turin and Milan

The Serravalle outlet is about 100Km south of Milan, the trip from Milan (via the A7) takes about an hour and from Turin (via the A21/A7)  about 90 minutes. Take the exit Seravalle from A-7, go left after the exit ramp, and then take the 3rd exit at the roundabout. Make sure you are on the SS35bis, you will see the Seravalle outlet after one kilometer.

If you use a GPS navigate to the following address:

Via della Moda, 1
15069 Serravalle Scrivia (AL)

The Center is very close to the highway so taking a car is also the best way of getting there. Alternatively you can also take the train to Arquata Scrivia station (Genoa Line from Milan) or Novi Ligure station (Genoa line from Turin) and then take a shuttle bus or taxi to the outlet.

Yet another alternative is to take one of the shuttle busses going from Milan (Foro Bonaparte, close to Milano Cadorna station) or Turin. Round trip fare is max 25€ from Milan and max 15€ from Turin, departure times are on the homepage. To make sure that you have a place on the shuttle bus register beforehand for Milan (click on “shopping tours”) or Turin (not in English, first entry on homepage “TORINO – SERRAVALLE”).

For shoppers flying in from out of Italy the best choice to reach the Serravalle outlet is Milan (Linate, LIN) and then taking a rental car or shuttle bus from there. Please be aware that you need to go from the airport to Foro Bonaparte as the Serravalle outlet shuttle does not stop at the airport.

Parking is available around the Serravalle outlet free of charge. Parking spaces fill up quickly during the day though so especially on weekends it pays to be early!

The food court covers all the basics (of course including a lot of Italian food), for a big selection of (fresh) food check out the supermarket “iPER” accross the street from the outlet.

Opening hours are 10am – 8pm every day of the week incl. Sundays.

Seravalle outlet Burberry

One of the many shops on the Seravalle outlet is Burberry

Special Sales are available all year (all weekly sales are listed on the homepage). Your best chance for additional discounts however are the summer and winter closing sales and the time shortly before and after christmas. If you are flexible when to go you therefore should aim at either end of January / beginning of February or end of July / beginning of August to catch the mentioned end of season sales.

In case you plan to shop with your children there is a safe playground and a childminding service to make sure everyone in your family has a nice shopping experience.

Seravalle outlet tips from Styled 24/7

  • In case you arrive by bus or stayed the night in a nearby hotel go to the information counter to receive an extra 10% reduction for your shopping.
  • The prices in the Serravalle outlet are not as low as you might expect from North American outlets but there are many brands you will not find often in outlets in the states (Prada, Brioni, Versace, Dolce & Gabbana)
  • Try to go there early as even during the week it gets quite crowded later in the day!
  • For a unique Italien shopping flavor try the Ferrari store (store 7 on map), on the right side coming from the parking area
  • If you are without a car to “park” your purchase maybe bring a trolley so you do not have to carry your purchases all day
  • The Seravalle outlet is not the only one in the nortern Italian area. In case you do not find what you are looking for check out this page for an overview ov factory outlets in  Europe